Discover the 4 Layers of Tourist Marketing – the touchpoints visitors use to plan, compare, and book their trips – and where your business needs to show up.
16 years in messaging, strategy, and marketing.
Past clients across the US, UK, Canada, and Australia.
Over $20 million in client funding, investment, and revenue.
I understand how tourists plan, search, and decide before they ever book a trip. I know where they’re looking and what makes them choose one business over another.
The REACH Audit is where we figure out how to get you in front of them.
Our 3-part process that gets your business in front of international tourists — wherever you’re starting from.
Week 1
The REACH Audit
We start by finding out exactly where you stand. I assess your business across all four layers of the international traveler’s planning journey — every platform they use to search, compare, and book — and identify precisely where you’re invisible and where the opportunities are.
From there you get a clear action plan covering:
By the end of this session you’ll have more clarity about your digital presence than most local businesses ever get.
And every dollar you pay for this session credits toward your setup.
Week 2
The REACH Setup
Based on the audit, I establish and fully optimize your presence across every platform that matters to your target visitors:
Within three weeks, your business exists in the exact places tourists are already searching, looking exactly like the kind of operation they should book.
Week 8 Onward
The REACH Retainer
Once your foundation is live, we shift into ongoing management and growth. Every month includes:
Additionally, every quarter, you get a content shoot at your location, capturing photos and video of your business, your experience, your people, content that goes directly into your social media presence, and keeps your platforms alive and attractive between seasons.
No scrambling for content. No going quiet when things get busy. Just a consistent, professional presence that keeps building trust with the tourists already planning their trip here.
You stay focused on running your business. I help you stay visible to the people you want to see you.
After 20 years in the coaching industry, this client believed she had three completely different ideal clients. In our clarity session we identified the thread connecting all three — they weren't different people. They were the same person at different stages of life. That single reframe changed everything. We went over how she could reach her ideal client with new messaging in her content. She went on to grow her coaching practice and secure corporate contracts.
The work: Ideal client clarity and positioning
A social media content client wanted to crowdfund her film production. We used her existing platforms strategically to build momentum and drive her campaign. She secured her full funding target within her timeframe.
The work: Social media content strategy and crowdfunding messaging
This client knew her expertise deeply, but was speaking over her ideal client's head. We worked to find the intersection between what she knew and what her audience was actually looking for and reframed her messaging around that. She went on to expand into the corporate space.
The work: Messaging clarity and audience alignment
This client launched her first online course and filled her cohort in under a year of being in business. She has since used social media consistently to drive brand awareness — and gone on to secure significant grant funding. A portion of that funding came directly from messaging work we did together, including how to speak about her business in language that resonates with funders.
The work: Social media strategy, offer messaging, and funding messaging
This client wanted to build a business serving fellow social workers but wasn't sure what to say or where to focus her content. We clarified her content pillars and refined her offer messaging to speak directly to that audience. In her own words, our session gave her more clarity than she'd ever had. She went on to attract her target audience through content and convert them into clients.
The work: Content strategy and offer messaging
A local video production company needed a full visual and brand strategy rebrand. We streamlined their offerings, repositioned them for corporate clients, and clarified their market positioning. They have since grown their corporate client base and are on track to hit six figures.
The work: Brand strategy, visual identity, and offer positioning
This is for locally owned tourism businesses in The Bahamas - boat tour operators, experience providers, accommodations, etc. - who want to get in front of international tourists during the planning stage, before they arrive. If tourists are your customers and you're not showing up where they search, this is for you. If you have no online presence yet, that's fine. If you have something but it isn't working, that's fine too. We start wherever you are.
We build and manage your visibility across the platforms international tourists actually use when planning a trip, like Google, TripAdvisor, and other relevant booking and discovery platforms. We set everything up, keep it current, manage your reviews, and make sure your business looks professional and bookable at every stage of the traveler's planning journey. You run your business. We handle the digital side.
Your listings will be live and fully optimized within three weeks of us receiving everything we need from you. How quickly that translates into bookings depends on factors like your category, your pricing, your reviews, and the season — but visibility starts immediately. Tourists searching for experiences in The Bahamas will be able to find you, which wasn't happening before. Reviews and ranking build over time, which is exactly why the retainer exists.
Most marketing services want to sell you ads or manage your social media before your foundation is even in place. I start with the relevant infrastructure — the listings, the platforms, the review profile — because that's what actually drives bookings for a tourism business. I also bring 16 years of messaging and marketing experience, international client work across the US, UK, Canada, and Australia, and a specific understanding of how international tourists plan and book. This isn't a generic marketing package. It's built specifically for tourism operators here in The Bahamas.
Fill out the application on this page. We'll review your answers personally and reach out within 48 hours. If it looks like a good fit, we will send you details on booking your REACH audit, a paid diagnostic session where we assess exactly where you stand and map out what we're building together.
The REACH Process has three stages. First, the audit where we assess your current visibility and identify every gap. Second, the setup, where we build your full digital foundation across all the right platforms within the first three weeks. Third, the ongoing monthly retainer for platform management, review handling, listing updates, and quarterly content capture at your location. You can read the full breakdown in the How We Work section above.
Disclaimer
Results mentioned on this page are not typical and are not a guarantee of your success. Every business is different, and outcomes depend on factors including but not limited to your category, location, pricing, availability, customer service, and the quality of your offering. Testimonials and examples featured are shared for illustrative purposes only and reflect the individual experiences of those clients. They are not a promise that you will achieve the same or similar results.
All business involves risk and requires consistent effort and follow-through. While we will build and manage your digital presence with care and expertise, we cannot guarantee a specific number of bookings, a specific level of revenue, or a specific return on your investment. Your results will vary.
Scribal Profit does not provide legal, financial, or investment advice. Any information shared on this page is for informational purposes only. By working with this company, you acknowledge that you are responsible for your own business decisions and outcomes.
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